PVR Cinemas announces a noteworthy association with Being Human Foundation on their humanitarian initiatives: On this festive season of Eid, PVR Cinemas, India?s largest film exhibitor ties up with BEING HUMAN foundation to support their humanitarian initiatives. This is a first ever brand collaboration where PVR is providing their infrastructure to support the foundation. Now, every time a customer books a ticket at the box office or online, s/he will have the option to donate Rs 2/- to the Being Human Foundation. PVR will hand over the entire collection to the trust on monthly basis. The beautiful campaign film on the association is launched at India?s largest and Mumbai?s first 4DX theatre having 144 specially-designed motion seats with features and environmental effects like wind, mist, bubbles, snow and scent, which work in perfect synchronicity with the film on the big screen. Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, ?PVR is extremely happy about the collaboration. It?s a partnership between two like-minded organizations, sharing a common vision of providing education and healthcare to children. The initiative is an opportunity for customers to make a difference with their small voluntary contribution.? PVR Ltd. is an early adopter of CSR initiatives and established their social arm, PVR Nest in 2006, where two per cent of company?s profits go in helping children at risk in the urban spaces. Speaking on the association, the Founder of Being Human Foundation, Mr. Salman Khan said, ?We have joined hands with PVR Cinemas to further the cause of Being Human. Through this partnership, we will be reaching out to 75 million movie-lovers who visit PVR theatres every year and giving them the option of supporting the underprivileged.? Being Human has championed the cause of the underprivileged ever since it was founded by Salman Khan in 2007. It provides education to over 5,000 children annually and also helps in health-related causes for over 2,000 beneficiaries per month.
PVR Cinemas are back with its third property in Chennai, the fastest growing urban agglomeration in India: PVR Ltd., the largest cinema exhibition company in the country, today, launched a 5- screen property at Grand Galada Centre Mall, Chennai. With this launch, the total screen count of PVR Cinemas in the city reaches to 17 screens at 3 properties with a strong presence in the southern region having 130 screens and 20 multiplexes. The most awaited PVR multiplex is located opposite to the Chennai international airport, making it a unique destination for travellers to experience world class movie watching experience while transiting the city from different regions across the country. The nearby catchment also has a perfect amalgamation of residential and commercial pockets, schools and colleges in the near vicinity, bringing a diverse audience to the multiplex. Marking the launch, Mr Gautam Dutta, CEO, PVR Cinemas, said ?Chennai is one of our best markets and it feels great to be back in the city with our third property. The response which we have garnered from our previous two multiplexes has been outstanding and Chennai has the highest per screen occupancy in the world. People in the city love movies and it has been our commitment to provide world class entertainment for the patrons here. The brand new multiplex will bring the best cinematic experience with added convenience and comfort. This launch is another step towards achieving a mark of 1,000 screens in India by 2020.? Spread across an area of 40,000 sq-ft., the multiplex is equipped with 2K projection, 7.1 Digital Dolby surround sound system and Dolby ATMOS along with next generation 3-D enabled screens catering to an audience of 1020 guests in its five well-furnished auditoriums. The design of the multiplex has subtle use of diamond patterns in the overall scheme reflected on the ceilings, counters and the auditorium doors. The cinema also offers a wide range of gourmet food to satiate the taste buds of the movie aficionados. The facility offers an added convenience to movie-goers with the availability of Quick ? tix, a time saving instant ticketing solution allowing patrons to enter the theatre while avoiding long queues. At the launch, Mr. Vimal Galada, Managing Director, Galada group and Mr. Pranav Galada mentioned, ?It is our privilege to be associated with PVR cinemas, which is known for providing holistic entertainment experience, is our anchor tenant and therefore we expect huge footfalls at Our Entertainment Centre?GRAND GALADA?. We strongly believe that our location and association with PVR will help us in enhancing the overall customer experience, which we intend to provide at ?GRAND GALADA.? PVR continues the momentum of performance in FY 2017-18 and currently stands at a screen count of 584 screens at 127 properties in 50 cities.
PVR's iconic multiplex at Mani Square- Kolkata, gets refurbished for its movie lovers: PVR Cinemas, the largest cinema exhibitor in India, has revamped its four screens multiplex at Mani Square in Kolkata. Upholding its commitment in the eastern states, PVR comprises of 13 screens and 3 properties in West Bengal and in the artistic and cultural city-Kolkata. The revamped 4-screens property offers a spectacular movie watching experience with its luxury interiors, state of the art sound and superior infrastructure. East has always been an important market for PVR because of its cultural diversities and demand for evolved cinema experience. Revamping one of the significant multiplex here in Kolkata is a planned move for the brand PVR, keeping in mind the growing needs of discerning audiences for quality cinema. Strategically located, the renovated PVR property is spread across an area of 49,500 sq.ft with a total capacity to accommodate 973 seats. There are recliner seats in the last row of all the audis for the discerning audience who prefer an extra comfort and a lavish experience while watching movies. The availability of Quick Tix machines is an added convenience to movie-goers that allow the transaction of tickets without getting into long queues. Adding further to the overall ambience, the multiplex also include a wide array of food and beverages with an extensive range of gourmet snacking options. The event also witnessed the presence of the starcast of the movie Half Girlfriend- Shraddha Kapoor, Arjun Kapoor & Director Mohit Suri, who were seen promoting their movie at the PVR property.
PVR collaborates with YM Movies to bring the world's first VR Multisensory episodic feature film - 'Le Musk': PVR Cinemas, the largest cinema exhibitor in India, has partnered with Academy-Award winning composer A.R. Rahman's YM Movies to bring the world's first Virtual Reality (VR) Multisensory episodic feature film 'Le Musk'. Rahman has added yet another feather to his cap by making his directorial debut with 'Le Musk'. The composer is launching an exclusive India prelude of his VR movie today at Asia?s only VR Lounge, PVR ECX, Mall of India in Noida. The India prelude of 'Le Musk' comes after being showcased at the 'NAB', Las Vegas, as part of the Intel-Keynote on the 24th of April. The experience of scent, motion, spacial sound and visuals amalgamated together to give the viewer a stereosmokic effect on the Voyager chair, specially designed by Postiron. As the title suggests, the film is based on smell and the protagonist is lost in the aroma that has engulfed her. Shot in picturesque Rome, the film follows the journey of an orphaned heiress and part-time musician, Juliet, who grows up to be a diva on a mission. Her life takes a dramatic turn when she receives an anonymous message, which brings back her mysterious past. Written, directed and scored by A.R. Rahman, the film stars Nora Arnezeder, Guy Burnet, Munirih Jahanpour and Mariam Zohrabyan in lead roles. Addressing the media, Mr Gautam Dutta, CEO, PVR Ltd, said, "It is a moment of great pride for us to be partnering with YM Movies for Mr Rahman's debut directorial venture. Since the film will be the world's first VR immersive highlighting experience, we are immensely privileged to bring the limitless possibilities of pure entertainment. With the release of such VR cinematic movies in India, PVR keeps its promise of providing a complete immersion into the digital world with high-end technology and satiating the appetite of movie aficionados. With our unmatched VR technology, patrons will be able to experience Le musk and hopefully appreciate the effort by all the stakeholders involved." Also speaking at the event, composer and now director, A.R. Rahman said: "We are delighted to be partnering with PVR Cinemas for the India prelude of Le Musk. There was no better comrade than PVR to bring this unique movie immersion to India. This movie is a multisensory and stereosmokic experience, which I hope will enthrall the audience."