PVR Nest and Mumbai Obstetrics & Gynaecological Society (MOGS) partners to launch ?She?s Ambassador? Campaign: Mumbai Obstetrics Gynaecological Society (MOGS) and PVR Nest, CSR arm of PVR Ltd., partners to announce the launch of ?She?s Ambassador? program - a first ever health and leadership program to develop health champions. The program aims to empower young people to make educational and sustainable decisions favorable to healthy lifestyles and social development. It will address the hidden concerns of adolescents, make health education and safe learning accessible to young girls, educate on health planning, influence social and economic integration of adolescents, provide youth counselling services and promote health policies and best hygiene practices. The launch ceremony, organised at PVR Juhu, saw the presence of crest influencers from across the city such as Ms. Raveena Tandon (Actor), Ms. Priya Tanna (Editor-in-Chief, Vogue), Dr. Nandita Palshetkar (President MOGS), Dr. Noorjehan Safia Niaz (Co-founder Bharatiya Muslim Msahila Andolan), Ms. Veena Mankar (Founder & Chairperson, Swadhaar FinSer Pvt. Ltd.), Ms. Farida Lambay (Co-founder, Pratham Education Trust) along with Mr Kamal Gianchandani, CEO, PVR Pictures. Ms. Priya Dutt, Former Member of Parliament and Managing Trustee Nargis Dutt Foundation was the chief guest on the occasion, while H.E. Canadian High Commissioner Mr. Nadir Patel graced the ceremony as the Guest of Honour. On the occasion, Ms. Priya Dutt, Former Member of Parliament and Managing Trustee Nargis Dutt Foundation said,? She?s Ambassador Campaign to develop the leadership capacities in adolescent girls by PVR Nest and MOGS is a step in the right direction. The campaign is also in sync with my endeavour, which is to improve the lives of children, especially young girls through education. It is about time that the society realises the underlying importance of any form of education to break stereo types. Being a women and a proud citizen of Mumbai completely support PVR Nest and MOGS in this initiative.? The ceremony, which also witnessed widespread participation from corporate houses, educational institutes and civil society organisations included the premiere of ?She?s Ambassador? campaign film, featuring Raveena Tandon, a Tibetan Meditation Bowl Performance by renowned artist Tritha Sinha and a power packed panel session revolving around ?Building Capacities and Impacting lives through adolescents?. Dr. Nandita Palshetkar, President (2016-17) MOGS said, ?MOGS has always invested in creating awareness on health issues. ?She?s Ambassador? initiative is an extension of our agenda to mainstream health education in our society and has been conceptualized keeping in mind the specific need of empowering adolescent girls to take control of their health and also act as ambassadors of change within their communities.? The initiative envisions developing the health and leadership skills of 10,000 school girls across 50 schools (Govt, Non-govt) in collaboration with celebrity influencers on five thematic zones namely: Nutrition & Fitness, Menstrual health & hygiene, Communicable & non-communicable diseases, Sanitation & cleanliness and Mental health & well-being, using creative tools like films as a medium of education. Deepa Menon, Sr. Vice President ? Corporate Communication & CSR, PVR Ltd, said, ?Using films as a medium to promote awareness on social causes has been the forte of PVR Nest, through this campaign we are going to train the adolescent girls of Mumbai to develop an understanding on the precautions they need to take in order to maintain a good health and bring in all relevant stakeholders from the city to turn health awareness into a social movement to effect a positive change.? She further added, ?As per recent reports, more girls are being born in Mumbai city than ever before and the female-to-male sex ratio at 1033/1000 here is better than the national average. However, the state of health among the adolescents remain a cause of concern with data suggesting that nearly 21.66% young girls were moderately underweight, whereas 2.87% were grossly underweight against the state average of 16.27%. Therefore, in the given situation, the campaign will be the apt initiative amongst adolescent girls to inspire change within themselves and the communities by acting as ?Health Ambassadors?. The initiative will also give an opportunity to the participating children from schools to create their own films on the five thematic areas, after exhaustive film-marking workshops, which will be screened across PVR Cinemas to spark over 80 million new conversations.
Pune, the cultural capital of Maharashtra gets its 4th PVR multiplex at City One Mall, Pimpri Chinchwad: PVR Ltd., the largest cinema exhibition company in India, inaugurated its 4th multiplex in the heritage city, Pune, at City One Mall, Pimpri Chinchwad. With this launch, PVR cinemas will now have 4 properties and a total of 25 screens in the city. The newly launched 5-screens cinema offers a spectacular movie watching experience with its luxury interiors, state of the art sound and superior technology. Strengthening its commitment in the western states, PVR reaches a screen count of 152 screens and 36 properties in Maharashtra. New launch in Pune, also takes PVR?s total count to 579 screens at 126 properties in 50 cities Strategically located on the main highway, the cinema is spread across an area of 22,694 sq ft with a total capacity to accommodate 911 seats. There are recliner seats for the discerning audience who prefer an extra comfort and a lavish experience while watching movies. The availability of Quick Tix machines is an added convenience to movie-goers that allow the transaction of tickets without getting into long queues. Speaking at the launch, Mr. Gautam Dutta, CEO, PVR Cinemas said, ?We are elated to be back at Pune with our 4th multiplex in the city. It is a result of tremendous trust and response shown by movie enthusiasts that we are expanding our presence in on one of the most beautiful cities of the country. West has always been an important market for expansion because of its increasing industrialization and demand for evolved cinema experience by the patrons. Apart from brand expansion, we always look at bringing Indian Film Industry closer to the global market by matching up to their pace of screen ratio. This launch not only brings PVR closer to achieving 1,000 screens milestone but also makes India a highly versatile market in terms of screen addition.? The brand new multiplex promises to deliver an unmatchable movie watching experience with its world class technology that includes 7.1 Dolby Digital surround sound along with 4K projection systems and Next Generation 3D silver & matt screens. Marking this occasion, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. further added, ?This launch marks our widening presence in Pune market. With each launch, we dedicate ourselves to provide the most superior technology and overall services matching up to the international standards of convenience and comfort. The newly opened multiplex at City One mall would definitely be a great movie destination for the patrons in Pimpri. It reiterates our endeavor of providing the best of cinema, state of the art infrastructure, and a wide variety of culinary options, which matches well with our core brand values. We thank the management of City One Mall and Rama Group for giving us such an outstanding location in the midst of the city.? At the inauguration, Mr. Moti Panjabi, Chairman Rama Group & Partner - City One Mall, Pimpri, Pune also shared: ?CITY ONE MALL Welcomes ?PVR CINEMAS? to Pimpri-Chinchwad, PUNE. Pimpri Chinchwad - also referred as PCMC, has grown exponentially in the last decade, but was much starved for a premium shopping and entertainment Destination. City One Mall, is located amidst the central and most Prime location of PCMC and as its name stands as Number One Mall of PCMC attracting huge footfalls. City One Mall is our latest offering to PCMC attempting to upgrade their lifestyle with Global Shopping Brands, Gaming Zone, Food Court & Fine Dine Restaurants. PVR Cinemas with its 5 Screen multiplex will add another feather in the cap of City One Mall, complimenting other retailers and giving the PCMCKARS a holistic family entertainment experience". The interiors of the cinema are brightened with color stones and wooden wall paneling. Adding further to the overall ambience, the multiplex also include a wide array of food and beverages with an extensive range of gourmet snacking options.
PVR Cinemas now present in 50 cities: PVR Ltd., the largest cinema exhibition company in India, has launched its first multiplex in the capital city of Jharkhand- Ranchi. With this launch PVR Cinemas has expanded its pan India presence and reached the 50 city?s milestone. Since PVR?s inception, the company has grown exponentially in the Indian market and has always endeavored in providing its customers with the best movie watching experience. The newly launched 4 - screen property is the largest and the most premium multiplex of the city, situated in the heart of Ranchi that brings in the right synergy for the movie lovers. Being elected to be developed as a smart city under Government of India?s ?Smart City Project?; Ranchi has witnessed tremendous development in the recent times. This surge of expansion has also opened opportunities resulting in a diverse population with evolved entertainment consumption patterns. Optimizing the growing need for a premium entertainment hub in the city, the brand new property offers the best in class movie experience to the film connoisseurs. With this launch, PVR cinemas present its 2nd property in the state of Jharkhand; strengthening its presence in the Tier II market. At present, the multiplex has its pan India presence in 50 cities with 125 properties and 574 screens. Speaking on the occasion, Mr.Gautam Dutta, CEO, PVR Cinemas said, ?This is a great moment for us as we reach the 50 cities milestone. We constantly aim to offer the most qualitative movie watching experience to our customers. East has been an important market for us and the demand for an evolved cinema experience have increased tremendously. This has led to expand our presence from the Steel city- Bokaro to the smart city- Ranchi, making their first experience with PVR a memorable one. We hope that our brand becomes synonymous to excellence and quality here as well.? The multiplex is spread across an area of 20,059 sq. ft., catering to a seating audience of 894.Two of the auditoriums are equipped with recliner seats adding an extra comfort for discerning audience and are equipped with the most revolutionary surround sound system, Dolby ATMOS. Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, "We are thrilled to cater to the new markets by marking our presence in 50 cities pan India. PVR was the first to provide a platform to the common man to not only enjoy a world-class cinema experience, but also provide them with a family entertainment destination. With this newly launched PVR property at the city?s biggest mall- the Nucleus, in Ranchi, I am positive that we will be able to fulfill the expectations of our audience here as well. On behalf of PVR Ltd., I would also like extend my regards to the mall management of Adarsh Heights Pvt. Ltd. for giving us the best location?. Matching up to PVR?s premium locations, the newly launched multiplex has comfortable seats, next generation 3D enabled screens with ultra-high brightness, Dolby Atmos, 4K projection technology along with an enhanced concession menu that is available with ?on seat? ordering facility. These features have been introduced in the city for the very first time. Quick tix kiosks at the entrance of the cinema bring an added convenience to the customers.
PVR Cinemas is launching Asia?s first Virtual Reality Lounge ? HP VR Lounge, A PVR initiative: Unleashing the magic of virtual reality, India?s largest multiplex chain, PVR Cinemas in association with Hewlett-Packard (HP) has launched Asia?s first HP Virtual Reality (VR) lounge at PVR ECX, Mall of India, Noida. PVR Patrons will now be experiencing a new dimension of entertainment while they are waiting for their film to begin. With this initiative PVR becomes India?s first multiplex in bringing a never-before experience to its users with a rich variety of immersive and interactive content. The brand new inclusion at PVR ECX has four VR pods equipped with latest groundbreaking technology of OMEN by HP that delivers an unparalleled immersive and interactive experience, blurring the lines between what's real and what's not. From crouching behind turrets, to diving on the ground to avoid strafing bullets to seeing a grotesque image lurking nearby, those few intense minutes will surely keep movie lovers fastened to the HP VR Lounge. Besides the best in class technology, the HP VR lounge, also provides a whole new library of some fascinating and adventurous immersive and interactive content curated from various different genres like drama, fiction, sci-fi, horror, action etc. Speaking at the launch, Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd said, ?At PVR, we remain committed to providing an exceptional customer experience to our patrons. Virtual reality is the dawn of the new era that opens up limitless possibilities of pure entertainment. It transcends all boundaries of what is real and what is not and the high end technology by HP provides a complete immersion into the digital world. Being the innovators in the realm of cinema, it is our continuous endeavor to be in sync with world?s latest technologies and VR is the next big thing that we have brought for the Indian audience. We are delighted to partner with HP given their unmatched expertise in the technology domain. We believe that the VR readiness of all their upcoming products is exceptional. VR is the reigning trend in the entertainment industry and we are sure our patrons will have a great time exploring it.? Ketan Patel, Sr. Director, Personal Systems, HP Inc. India said, ?HP?s innovation in the area of VR is yet another first from us where we continuously strive to provide the latest technology and world class experience to our customers. Our partnership with PVR will bring the best of technology for PVR patrons to touch and feel virtual reality. The HP VR lounge will allow customers to experience new content through this new medium, our technology and devices are sure to transport them into a different world. There was no better partner than PVR to explore this one-of-its-kind offering? The patrons who have purchased the movie tickets at PVR ECX can avail the facilities of VR lounge.