PVR CINEMAS, INDIA?S LARGEST CINEMA CHAIN, LAUNCHES INDIA?S FIRST FULLY DIGITAL LOYALTY PROGRAM: PVR Cinemas, India?s largest and most premium film exhibition company marks its 20th year in business by introducing PVR PRIVILEGE, a class-leading loyalty program for its ever growing patron base (currently at 75 million). The loyalty program offers members an enriched array of first class redemption opportunities and enhanced benefits. To support the launch of PVR Privilege, PVR is offering Food & Beverage vouchers of the same value as the activation fee, so that the membership is at zero cost to new members at its 131 properties nationwide comprising of 600 screens. The event also witnessed the presence of special guest of honor, Bollywood actor Aamir Khan & Zaira Wasim. ?We are pleased to debut PVR Privilege, our loyalty program, which is designed to be one of the most rewarding programs in cinemas. It will enable members to enjoy a remarkably simple and a fast way to free tickets or F&B offerings at PVR cinemas. By being an early mover in offering a loyalty program, PVR continues to enhance the movie going experience for PVR's valued guests? said Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd The PVR Privilege program is India?s first fully digital cinema loyalty program and offers the following consumer privileges and benefits: ? Reward points on each purchase of tickets or food and beverages ? Automated conversion of Reward points into vouchers that can be used to pay for tickets and F&B ? Personalized offers, and services at cinemas ? Bonus points during special occasions ? Easy to use, with a QR-code based virtual card in App, Website and at Cinemas For information about PVR Privilege and to sign up, guests can inquire at their local PVR Cinema, at pvrcinemas.com or can download the PVR mobile app. It?s pertinent to share that PVR Privilege would be best experienced when used on the PVR mobile app. ?PVR privilege card is a strategic move to delight, create and retain loyal customers. We are targeting a brisk growth for the PVR Privilege program over the next 2 years. The growth of the PVR Privilege data base will allow us to reach more movie goers than ever before, with greater efficiency and precision.? said Kamal Gianchandani, Chief of Strategy, PVR Limited. The PVR Privilege program promises to make the movie-going experience hugely rewarding by earning points and auto-generated vouchers, all from first time visitation to subsequent transactions. Points start accruing on tickets, food and beverages, with quick redemption at both off-line and on-line channels. Exclusive privileges, combo upgrades, special days for customers, and personalized services will work across web, mobile app and in cinemas. The customer just needs to walk in with their virtual card on their phones.
PVR Cinemas lifts the curtain on Chanakya; reaches a mark of 600 screens: PVR Ltd., India's largest cinema exhibition chain, has revamped the iconic Chanakya cinema in South Delhi as the 'PVR ECX' multiplex. The three-screen, "PVR ECX" will be the city's first Enhanced Cinema Experience, where the contemporary design blends with the best in cinema technology. With this launch, PVR reaches a mark of 600 screens, with a total of 131 properties in 51 cities across the country. Strategically located in Delhi's posh Chanakyapuri area, the multiplex spreads across an area of 21,673 sq. ft., with a seating capacity of 1001 seats. PVR ECX will be a part of the sparkling new two-storied 'The Chanakya' mall, DLF's Luxury Retail housed at the Yashwant Place Community Centre - a nostalgic landmark for many residents of the city. The mall will have boutiques for some of the world's most feted brands including Mont Blanc, Tom Ford Women, Kate Spade, Juicy Couture and many more. India's first stand-alone Hermes store will also be located here. Speaking on the opening, Mr Ajay Bijli, Chairman and Managing Director, PVR Ltd. said, "Chanakya was an iconic cinema and one that is associated with cherished memories for generations of Delhi citizens. Now in its new avatar we feel extremely proud and privileged to revive this great property as the PVR ECX -Delhi's first ECX multiplex." He further added, "With this launch, we have also reached a milestone of 600-screens bringing us closer to the 1,000 screen mark. I hope our patrons enjoy coming to this legendary cinema cast in its dramatic new role, and enjoy movies like they always do." Mr. Sriram Khattar, Managing Director, DLF Rental Business adds "Chanakya has always been synonymous with great cinematic experience and we are very excited to bring back that magic to all movie lovers-old and new. The launch of PVR ECX will showcase the best of multiplex technology within the contemporary luxurious environs of the newest retail destination in the city-The Chankaya and it will go a long way in reaffirming an address that has always been iconic." In its new incarnation, PVR ECX Chanakya unveils the most opulent cinema format in India with its 4K projection system, next-generation 3D-enabled screens with ultra HD picture quality and Dolby ATMOS surround-sound system in all auditoriums. The new cinema also offers Quick Tix, PVR?s digital ticketing solution to promote cashless transactions and reduce ticket-wait times. The cinema also offers an automated F&B kiosk Quick Bites, for the first time ever, wherein patrons? can either pick up their order from the counter or get it serve on their seat. Being a PVR ECX property, there is special emphasis on ambience manifested by a deep focus on design, colours and lighting in each cinema. Designed by the Madrid-based STUDIO GRONDA, the revamped PVR ECX has magnificent lobby spaces, custom-made chandeliers, prime marbles, dynamic auditorium lights, and unparalleled technological integrations.
PVR introduces a new sub-brand PVR P[XL]- a homegrown big screen format for a truly enigmatic movie experience : Keeping the legacy of innovation moving, PVR Cinemas, the largest film exhibitor in the country has unveiled their new sub-brand, P[XL] - PVR?s home grown big movie screen format known as Premium Extra Large at Mani Square, Kolkata. This is the first time ever in India; a cinema company has introduced a unique screen format for a truly enigmatic movie experience. P[XL] auditoriums are equipped with extra-large wall ? to ? wall screen, state of the art DOLBY ATMOS moving sound technology and Dual 4K projection system with customized 3D glasses to bring alive every little detail of the movie. Every element in a P[XL] theatre is designed to create an impact with immersive 3D experience, crystal clear sound and unparalleled brightness and picture quality. Another notable feature about the P[XL] auditorium is the 4 different types of seating available in one audi. It comprises of recliners, loungers, sofa seats and mainstream seating with extra leg room, delivering a truly comfortable movie experience. Speaking at the launch, Mr. Ajay Bijli, Chairman & Managing Director, PVR Limited mentioned, ?We are proud to announce the debut of PVR?s P[XL], which will provide a larger than life movie watching experience to our patrons. P[XL] reiterates our promise of keeping the innovation alive in our offerings to the cinemas. It will bring a fresh change in cinema viewing and we are confident that the patrons will appreciate this brand new format. In addition, we also plan to gradually expand the sub-brand in other urban agglomerates before the festive season this year.? Mr. Gautam Dutta, CEO, PVR Ltd. said, ?Having witnessed the stupendous growth of Indian cinema, PVR has always gone an extra mile to provide the best to its patrons. P[XL]is a result of our strong R&D over the years and mapping different logistics that we have come up with this unparalleled screen format. We are certain that the patrons here in Kolkata and later in other markets will enjoy this new format and recognize our efforts.? Post Kolkata opening, PVR plans to install P[XL] screens in other urban metros of the country: Mumbai and Bengaluru, with an upgraded technology of RGB laser projection system being introduced in India for the first time. Laser projectors offer superior image quality with a remarkable brightness level, increased contrast ratio and vivid colors for a radically improved (3D) movie experience.
AJAY BIJLI OF PVR LIMITED TO RECEIVE "EXHIBITOR OF THE YEAR" AWARD AT CINEASIA 2017: Ajay Bijli, Chairman and Managing Director of PVR Limited, will receive the "Exhibitor of the Year" Award at the CineAsia Awards Ceremony on Thursday, 14th December 2017 at the Grand Hyatt, Hong Kong. ?It gives us great pleasure to present the Exhibitor of the Year award to Ajay Bijli of PVR Limited,? said Andrew Sunshine, Vice President of The Film Expo Group. "PVR has built a culture of innovation for cinema, changing the movie-going experience in India. Bijli has proven to be a pioneer in the industry and we congratulate him on this well-deserved honor." In 1995 Bijli started PVR Cinemas, the largest cinema exhibition chain in India today. The company began as a joint venture agreement with Village Roadshow, a global film production and exhibition company of Australia, and within a few years the company established the multiplex format in India. Since its inception, PVR Limited has redefined the movie-going experience in the country. In 2012, the company acquired Cinemax and has taken over DT Cinemas in 2016. The brand currently serves approximately 75 million moviegoers and has 579 screens across India. Bijli completed his Bachelor?s Degree in Commerce (Honours) from Hindu College of Delhiand shortly after pursued the Owner/President Management Program at Harvard Business School. Bijli has recently been awarded the ?Asia Innovator of the Year? award at India Business Leader Awards, 2016 and Images Retail awarded him as the ?Most Admired Retailer of the year 2016?. In addition to the recent recognitions, Bijli has also been honored with prestigious awards such as E&Y Entrepreneurial Award for Business Transformation, CNBC's Emerging India Award and Most Admired Multiplex Professional by CMO Asia?s Multiplex Excellence Award. Under his leadership, PVR Limited has also received the Fortune India?s Next 500 Big and Mid-size companies award. Bijli is on the Board of Trustees of the Mumbai Academy of the Moving Image (MAMI) and the founding member of FICCI Multiplex Association (India). He is also a member of The Film and TV Producers Guild (India), Young Presidents? Organization and is associated with the Central Board of Film Certification, Government of India. # # # About CineAsia CineAsia will take place from 12-14 December 2017 at the Hong Kong Convention & Exhibition Centre in Hong Kong. The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry. About PVR Limited PVR is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country by bringing world class cinema formats accessible to the Indian audience, which includes IMAX, 4DX, DOLBY ATMOS along with luxury experience provided by Gold Class and Director?s cut. PVR currently operates a cinema circuit comprising of 579 screens at 126 properties in 50 cities serving approx. 75 million patrons annually. About Film Expo Group The Film Expo Group is the premier organizer of events in the motion picture industry. The Film Expo Group produces CineAsia, held in Hong Kong; CineEurope, held in Barcelona; and ShowEast, held in Miami. Additionally, the group publishes, Film Journal International, a trade magazine and website covering the motion picture industry with a special emphasis on theatrical exhibition. Additional information on CineAsia can be found at www.cineasia.com.