Moviegoers delight: PVR opens its 2 properties with 10 screens on a single day in Pune : The largest Indian cinema-exhibition company PVR Ltd. has reaffirmed its presence in style, launching 10 screens on a single day in Pune. The combined launch includes the iconic sub-brand ?PVR ICON? at the Pavillion, Senapati Bapat Road, Shivajinagar and PVR Cinemas at the Kumar Pacific Mall, Shankarshet Road, Near Swargate and it is the first-of-its-kind attempt by any cinema exhibition chain in terms of scale. These launches see PVR reach a screen count of 160 screens across 38 properties in Maharashtra with 6 properties and 35 screens in Pune. The launches were attended by actors Siddharth Malhotra and Arjun Rampal. Actor Siddharth Malhotra did a ribbon cutting ceremony for PVR ICON and actor Arjun Rampal inaugurated PVR Cinemas at Kumar Pacific Mall. PVR ICON is the most opulent format in India equipped with 4K projection system and next-generation 3D enabled screens with ultra HD picture quality and Dolby ATMOS surround-sound system in its auditoriums. It also delivers rich cinema experience through its signature ambience, which includes magnificent lobby spaces, chandeliers, classic wall art, new leather recliners and extra leg room. On the occasion, Mr Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd, said, ?Our commitment towards the Pune market can be seen through our continuous endeavour to bring new and unique formats to the city. With the increasing demand of premium cinema experience in Western India, we are sincerely working towards expanding our foothold in the markets and provide the best of movie watching experience with a touch of luxury to the people here.? Combined, the newly launched cinemas have a total capacity of 2,307 seats and are spread across 78,416 sqft. While the 1,366-seat 6-screens?PVR ICON? is located at The Pavilion and Kumar Pacific Mall is the site for the smaller 941-seat 4-screen PVR multiplex. Both the properties launch with a wide variety of gourmet indulgences and Quick Tix, PVR?s digital ticketing solution to promote cashless transactions and reduce ticket-wait times. Commenting at the launch, Mr. Atul Chordia, Chairman, Panchshil Realty said, ?In line with the Panchshil philosophy towards quality, The Pavillion Mall is our endeavor to provide an international shopping, culinary and entertainment experience to Puneites. With PVR ICON at the Pavillion, we believe in taking a step forward in creating a premium cinema viewing experience, which will be unique to the city of Pune. PVR ICON contributes hugely in making that experiences complete.? Mr. Manish Jain, Managing Director, Kumar Properties said, ?Kumar Pacific is located in the heart of old Pune. The old city is devoid of modern cinema experience. A cinema in this catchment will see large customer volume. We had an excellent working experience with the PVR team and we wish them a lot of success for future.? With these launches, PVR?s total screen count has reached to 597 screens at 130 properties in 51 cities across India.
PVR Ltd. receives PCI-DSS Certification- The highest security accreditation obtained by any cinema company: PVR Ltd. (PVR), the largest cinema exhibition company in India, has been certified with Payment Card Industry Data Security Standard (PCI DSS) version3.2. PCI-DSS is a globally recognised security certification standard designed for protecting cardholders? information. After a successful completion of audit in April, 2017 by Panacea Infosec Pvt Ltd, a leading payment card industry qualified security assessor company in India, PVR becomes the first cinema exhibition company to receive the accreditation. This endorsement reiterates PVR?s commitment towards robust and mature technology processes to secure customer's personal and payment related information. At the time when cyber vulnerability in payment gateways is becoming visible due to their increased usage and popularity; an upgraded security is the only way to safeguard millions of users? data. PCI- DSS Certification provides a multi-level cyber safety and security system for all the online transactions that happen across PVR channels ?website and app. Mr. Kamal Gianchandani, Chief of Strategy PVR Ltd. said, ?More than 50% of PVR movie ticket sales happen online. People are becoming more dependent on online transactions, and it is vital to ensure the online security for payment gateways. PCI-DSS Certification is an added, high level encrypted system that provides a secure and reliable platform to our customers while they make payments through PVR web and app.? During the PCI DSS Certificate Handover Ceremony, Panacea Founder & CEO Ajay Kaushik said, ?PVR?s commitment and maturity towards safeguarding customer?s data and payment related information is truly commendable. It is imperative for organizations to protect card data for its customers due to ever changing risk environment and we are extremely happy to assist PVR in their endeavors towards cyber security, information security and protection of customers? payment information.? The PCI DSS is a comprehensive set of standards that adhere to strict information security controls and processes, which further helps in storing the customer payment data in a secured format.
PVR Cinemas makes its debut in Kota: PVR Cinemas, India's largest cinema exhibition chain announces the launch of its first 3 screen multiplex at Cine Mall, Kota. The newly launched PVR property will redefine the cinema experience in the city with its luxurious and comfortable interiors along with state of the art sound and projection technology. With this launch, PVR?s screen count in Rajasthan stands at 7 screens in 2 properties, augmenting its presence in the Northern Region of the country to 197 screens in 46 properties. Spread across an area of 30,000 sq ft with a seating capacity of 828 seats, the brand new multiplex will be city?s first cinema with recliners and next generation 3D technology. It also offers an exceptional digital movie experience with 7.1 Dolby Digital surround sound and 2K projection systems providing the best cinema watching experience to the customers. Speaking on the occasion, Mr. Gautam Dutta, CEO, PVR Cinemas said, ?We are extremely pleased to launch our first property in Kota. Kota is the third largest city of Rajasthan after Jaipur and Jodhpur and is famous for Kota stones and Kota Sarees. It is a major coaching hub in the country for the competitive examination preparation with large number of engineering and medical institutes and along with its interesting demographics brings our debut in the market. The brand new cinema in the city will deliver best in class services just like our properties in Delhi or Mumbai. We hope to receive an overwhelming response from the people of Kota and strive to provide them world class cinema watching experience. I would also like to thank the management of E-city Bioscope Pvt. Ltd. for providing us the prime location in the city to reach out to a wider audience. We look forward to many such associations with them in the future.? Besides its unique interiors and a wide range of F&B; the cinema is also equipped with Quick Tix facility, an instant ticketing solution that gives an added convenience to the customers. Furthermore, patrons can also avail the facility of redeeming PVR gift cards and privilege cards at the cinema. At the launch of the cinema, Mr. Abhishek Bansal, Managing Director, E ? City Bioscope Entertainment Pvt Ltd. said, ?Our association with PVR Cinemas has been wonderful since inception and our team seamlessly interacted with different departments of PVR at various stages of this project in the most pleasant, efficient and professional manner. We welcome India?s largest and the most premium film and retail Entertainment Company, PVR Cinemas and their team in Cinemall Kota. Now, movie watching is going to be an altogether different experience for the audiences at PVR Cinemall. With a brand like PVR Cinemas in its kitty, Cinemall will surely invite visitors across all segments of society and will be a catalyst to the business of other tenants of the mall. We wish the promoters, stake holders and employees of PVR Cinemas all the best.? With this opening, PVR continues its growth momentum in FY 2017-18 with 587 screens at 128 properties in 51 cities.
PVR Cinemas announces a noteworthy association with Being Human Foundation on their humanitarian initiatives: On this festive season of Eid, PVR Cinemas, India?s largest film exhibitor ties up with BEING HUMAN foundation to support their humanitarian initiatives. This is a first ever brand collaboration where PVR is providing their infrastructure to support the foundation. Now, every time a customer books a ticket at the box office or online, s/he will have the option to donate Rs 2/- to the Being Human Foundation. PVR will hand over the entire collection to the trust on monthly basis. The beautiful campaign film on the association is launched at India?s largest and Mumbai?s first 4DX theatre having 144 specially-designed motion seats with features and environmental effects like wind, mist, bubbles, snow and scent, which work in perfect synchronicity with the film on the big screen. Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, ?PVR is extremely happy about the collaboration. It?s a partnership between two like-minded organizations, sharing a common vision of providing education and healthcare to children. The initiative is an opportunity for customers to make a difference with their small voluntary contribution.? PVR Ltd. is an early adopter of CSR initiatives and established their social arm, PVR Nest in 2006, where two per cent of company?s profits go in helping children at risk in the urban spaces. Speaking on the association, the Founder of Being Human Foundation, Mr. Salman Khan said, ?We have joined hands with PVR Cinemas to further the cause of Being Human. Through this partnership, we will be reaching out to 75 million movie-lovers who visit PVR theatres every year and giving them the option of supporting the underprivileged.? Being Human has championed the cause of the underprivileged ever since it was founded by Salman Khan in 2007. It provides education to over 5,000 children annually and also helps in health-related causes for over 2,000 beneficiaries per month.