PVR Cinemas announce the launch of South India's first "PVR SUPERPLEX" at Vega City, Bannerghatta Main Road : PVR Cinemas, owner and operator of the largest and most geographically diverse theater circuit in India; today, introduced Bengaluru to a premium movie theater experience. The inauguration of its flagship property; a 12 screen multiplex at Vega City, Bannerghatta Main Road, is the second "SUPERPLEX" by PVR in the country after Noida. Exalting the brand to a superlative level, PVR SUPERPLEX is a sub-brand that extends a contemporary approach towards an integrated design thread, which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof. Spread across an area of 70,574 sq. ft., the multiplex caters to 1670 audiences in its 12 screens. From the latest technology offerings like Next Generation 3D screens, Dolby ATMOS surround sound, 4K projection systems, three GOLD CLASS screens with enhanced luxury experience; an IMAX, and one 4DX audi to Bengaluru's first PLAYHOUSE theatre, PVR?s unique kids? cinema concept; PVR VEGA brings an extravagant cinematic experience to everybody. Speaking at the launch, Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, "Offering the best cinematic experience is a proud moment for us yet again as we launch country?s second SUPERPLEX in the city of Bengaluru. We have received tremendous response from our first 15-screen SUPERPLEX property in Noida, which motivated us to expand in Southern India as well. We are excited to provide the most sophisticated movie viewing experience to our patrons here through international formats, most advanced technology and PVR's hospitality all under one roof." Advancing the movie theatre experience from watching the movie to almost living it, PVR provides the ultimate state of the art technology delivering a fully immersive cinematic experience along with customer-preferred amenities. In addition to the sophisticated interiors, plush recliners; the opulence of the property is highlighted by LED band lit cinema entrances. The multiscreen cinema is also equipped with the NextGen Quick Tix facility for instant ticketing solution and Quick Byte Automated F&B ordering kiosks for an evolved and expanded menu of Gourmet delicacies. Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd, further added "At PVR, we promise to provide the world?s best cinema formats with in- class infrastructure, unmatched technology and luxurious cinematic experience to our patrons. We are confident that the launch of this 12 screen SUPERPLEX in Bengaluru, which is the biggest multi-format cinema theatre will be received well by our audiences here. We also thank the management of Vega Mall for providing us with a great location; a retail paradise of luxurious brands, all of which complements our brand perfectly. Along with screenings of diverse content throughout the day, the property provides Indian audiences with a cinema destination featuring maximum movies, abundant show options and a longer running duration for films. Furthermore, patrons can also avail the facility of redeeming PVR gift cards and PVR privilege at the cinema. With the opening of PVR Superplex, the company reaches a tally of 612 screens at 132 properties in 51 cities.
Ghaziabad welcomes PVR'S Luxury of Cinematic Experience at VVIP Style Mall: PVR Cinemas, nation's largest motion picture exhibitor, opened a new 3-screen, a premium theatre featuring the PVR's NextGen cinema design concept at the VVIP Style Mall in Raj Extension, Ghaziabad. Long recognized as a pioneer in the Indian cinema exhibition industry; PVR takes pride in offering the best entertainment viewing experience and PVR VVIP is no exception. The opening of PVR VVIP takes the total tally to 111 screens across 28 properties in the National Capital Region. ?The end goal is the experience? said Mr. Gautam Dutta, CEO, PVR ltd ?With nationwide representation, we feel one of the best ways to be productive in suburbs is by providing a taster to the natives. PVR VVIP extends a glimpse into the world of opulent cinema viewing experiences to the residents of Ghaziabad? he added. At the occasion, Mr. Sanjeev Bijli, JMD, PVR Ltd said ?The 3 screen cinema located in a new mall surrounded by posh residential area and high rise construction all around. It is very strategically located on NH-8; showcases great potential and is likely to be completely inhabited in the next 5 years or so. We also thank our mall partners, VVIP group for providing us the best location for our cinema destinations This new addition to PVR cinemas can seat 549 audiences in its 3 plush auditoriums. The cinema is inspired from an art deco style in design, which features custom chandeliers and a symmetrical red color theme running across. PVR VVIP boasts off premium in-cinema technology including Harkness screens, Dolby 7.1 surround sound, 4K digital projection system and Next Generation 3D enabled screens in its auditoriums offering a world- class movie watching experience. Further, it also offers the comfort of recliners in one of its auditoriums. In order to make movie-going as easy and enjoyable as possible, PVR focuses on offering more choices to their customers. The new PVR VVIP offers the latest technology, cutting edge amenities and customer-preferred choices. In addition to the urbane interiors and an expanded F&B menu; the cinemas are also equipped with the NextGen Quick Tix facility for instant ticketing solution. Furthermore, patrons can also avail the facility of redeeming PVR Gift Cards and PVR Privilege at the cinema. With the launch of this latest multiplex in Ghaziabad, PVR reaches a screen count of 603 screens a 132 properties in 51 cities.
AJAY BIJLI OF PVR LIMITED RECEIVES 'EXHIBITOR OF THE YEAR' AWARD AT CINEASIA 2017: Ajay Bijli, Chairman and Managing Director of PVR Limited, received the much acclaimed 'Exhibitor of the Year' Award at the CineAsia Awards Ceremony on Thursday, 14th December 2017 at the Grand Hyatt, Hong Kong. The prestigious award was presented by Mr. Robert Kirby, Co-Executive Chairman, and Co-Chief Executive Officer, Executive Director, Village Roadshow and Mr. Vicha Poolvaraluck, Director and Chief Executive Officer, Major Cineplex. On receiving the award, Ajay Bijli, Chairman and Managing Director of PVR Limited said, "I am happy and honored to receive the 'Exhibitor of the Year' Award. This award is special since it acknowledges our endless efforts to revolutionize the business of cinema viewing in India. I would like to say a big thank you to the CineAsia jury for recognizing the efforts put in by my entire team. I also want to thank Robert Sunshine and Andrew for creating this remarkable platform to share our experiences and network. Special thanks to Robert Kirby. We started the PVR journey together way back in the '90s. It's not every day that you meet someone who understands and shares your vision. I am fortunate to receive the award from him." In 1995 Bijli started PVR Cinemas, the largest cinema exhibition chain in India today. The company began as a joint venture agreement with Village Roadshow, a global film production and exhibition company of Australia, and within a few years established the multiplex format in India. Since its inception, PVR Limited has redefined the movie-going experience in the country. In 2012, the company acquired Cinemax and has taken over DT Cinemas in 2016.The brand currently serves approximately 75 million moviegoers and has 600 screens across India. Mr. Bijli has received many prestigious awards over the past such as the 'Asia Innovator of the Year' award at India Business Leader Awards, 2016 and Images Retail awarded him as the 'Most Admired Retailer of the year 2016'. In addition to these recognitions, Bijli has also been honored with eminent awards such as E&Y Entrepreneurial Award for Business Transformation, CNBC's Emerging India Award and Most Admired Multiplex Professional by CMO Asia's Multiplex Excellence Award. Under his leadership, PVR Limited has also received the Fortune India's Next 500 Big and Mid-size Company's award. Mr. Bijli is on the Board of Trustees of the Mumbai Academy of the Moving Image (MAMI) and the founding member of FICCI Multiplex Association (India). He is also a member of The Film and TV Producers Guild (India), Young Presidents' Organization and is associated with the Central Board of Film Certification, Government of India.
PVR Cinemas signs a strategic deal with CJ4DPLEX to launch another 16 4DX screens in India: PVR Cinemas, India?s largest cinema exhibition company signed a strategic deal today with CJ 4DPLEX, an innovative cinema technology featuring moving seats and environmental effects. With this announcement, PVR retains its position in Indian market with 21 4DX theatres and becomes the major provider of 4DX experience in the country. The announcement was made at the CineAsia trade show being held at the Hong Kong Convention & Exhibition Centre from December 11-14, 2017. The deal marks an extended association between the two leading players as PVR cinemas previously have three 4DX screens operational in the country at Noida, Mumbai and Bengaluru and furthermore, plans to add two more screens soon at new prominent sites. PVR and CJ4DPlex initially announced their partnership at CinemaCon in 2015. From the success of current locations; both partners plan their new roll-out for 4DX at PVR Cinemas? highest grossing theaters in Delhi, Gurgaon, Bengaluru, Mumbai, Chandigarh, Pune and others. With this extended partnership, PVR will add 16 more 4DX screens at its cinemas, taking the total to an impressive 21 4DX auditoriums in India by the end of 2019. Addressing the gathering, Mr. Gautam Dutta, CEO, PVR Ltd, said ?Our relationship with 4DX is not just one between a buyer and a vendor, but goes way beyond that to being strategic partners. We believe that the best movie viewing formats such as 4DX should reach the maximum number of people around the world. We believe that this partnership is definitely not a short-term one but we see both the companies coming together for various other strategic projects as well in the near future. With more global technologies on the rise, the expectations of audiences are increasing as they look for a more enhanced, immersive and experiential cinema and PVR, being the innovator in the cinema exhibition space in India, aims to fulfill this expectation constantly by aligning itself with the world leaders in motion picture technology.? In the meet, Byung Hwan Choi, CEO of CJ 4DPLEX said, ?Following the last year?s announcement, we are extremely pleased to announce our further expansion with PVR Cinemas at this CineAsia. It is a definitely meaningful event for us that the largest cinema exhibitor in India recognized 4DX as the pioneer of the innovative cinema technologies and decided to expand our network for two years in a row.? PVR Cinemas, India?s largest cinema exhibition company, currently operate a cinema circuit of 600 screens at 131 properties in 51 cities across India serving 75 million patrons annually.