PVR Pictures illuminates with "Moonlight" Oscar success, cementing its pole position as the leading Indie distributor of the Country: Moonlight triumphed at Oscars ceremony with 3 wins (including Best Picture) and PVR Pictures once again showcased it?s dexterity in identifying and picking the finest international films for their distribution in India. Moonlight is PVR Pictures third best Oscar pick; 12 Years a Slave and Chicago being the other two. PVR Pictures, India?s largest distributor of Independent films, continues to acquire a slew of intriguing films, as it furtively forges ahead with new ventures in on-line (Vkaao.com), Hindi film distribution and other arenas. Structured originally to forage for modest selections, PVR Pictures now has a broad distribution slate, plus the focus and determination to become an important film entertainment player. Speaking on the development Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd said, ?Picking Moonlight for India is an unusual decision for any company in this day but at PVR Pictures, we often make left-of-center decisions. When you look at the success of PVR Pictures, whether it?s 12 Year Slave, The Imitations Game, Her, American Hustle, Prisoners, Zero Dark Thirty or Chicago and many others, what?s interesting is that most of what?s worked has been unconventional bets across the board in most genres. When we brought Amy to India, prior to that, no other documentary about anything had been successful. Going forward, we will continue our efforts and focus on both small as well as large scale movies; we do believe that our country has a huge un-served appetite for Independent cinema?. About PVR Pictures Founded in the year 2002, PVR Pictures Limited is the largest independent studio for the distribution of foreign language Independent films in India. 100% owned subsidiary of PVR Limited, PVR Pictures is the motion picture arm of the PVR Group. PVR Pictures emergence as the most prolific and successful distributor emanates from the wide range of genres and the consistent quality of content of independent foreign language films that the company has piloted. With over 350+ Hollywood, 175+ Hindi, 75+ regional films across genres being released under this banner over more than a decade, PVR Pictures has the highest box office share of independent foreign language films in the country. The arm has been instrumental in recognizing the gap with respect to the demand and supply of discerning cinema and has consistently released around 30-40 films per year. Some key studios PVR Pictures partners with are STX, Studio Canal, Europa Corp, Lionsgate, We Are Film Nation, A 24, Nu Image etc.
PVR Cinemas curate a sensorial spectacle screens the best nominated films to bring alive the Oscars? Film Festival in India : As the cinema, enthusiasts warm up to the 89th Academy Awards ceremony, PVR Cinemas is ready with an exciting line-up of cinematic marvels curated adroitly to be showcased a week before the mega award ceremony. Beginning from 17th February till 9th March, PVR will screen the most revering films, which have made it to The Oscars? red carpet. These films will be showcased over 28 screens in 14 cities including metros and tier II cities and to name a few will be Indore, Ahmedabad, Pune, Cochin, Hyderabad & Surat. The movies to be screened during the PVR?s Oscars Film Festival include Moonlight, Silence, Arrival, Jungle Book, La La Land, Hidden Figures, Jackie, Lion, Zootopia, Dr. Strange and much more. The brand will also be running an exciting 20 days contest on social media portal, #PVR20, to engage with its patrons and revive their 20 years of Oscars? memories at PVR. Marking the occasion, Mr. Kamal Gianchandani, CEO, PVR Pictures said, ?The Oscars Film Festival is a tribute to global cinema by PVR. It is exciting to see how patrons across the non-metros too have appreciated international content in the recent years. The Academy Awards have a special place in the hearts of all the cinema enthusiasts and connoisseurs equally. This year is even more special as PVR Cinemas complete its 20 years journey and we are delighted to exhibit yet another successful edition of Oscar?s Film Festival at PVR Cinemas .? Whetting appetite for Oscars further, PVR?s recently launched Vakaoo offers to bring forth the big screen at the beck and encourage the patrons to select Oscar nominated films, which had impressed the jury in the previous years. With a minimum ticket guarantee, one can now also enjoy the previous Oscar nominations at the nearest PVR theatre.
VKAAO launches India's first ever 'Theatre on Demand' service PVR is India?s first Cinema Chain to join : PVR Cinemas, the largest cinema exhibition company in India, today announced the launch of VKAAO (vkaao.com), a collective action web-platform that enables individuals to choose the films that play in their local theatres. VKAAO will start offering India?s first ever ?Theatre on Demand? service to the entire PVR Cinemas circuit, starting today. PVR Cinemas will provide all its theatrical venues for individually curated events showcasing VKAAO's growing collection of hundreds of studio and independent films. ?We have created an innovative way for moviegoers to experience the films of their choice in a theatre of their choice. Through VKAAO, movie goers are empowered to select a film, screening time, and nearby theatre, and then spread the word to their immediate and online community. Once a necessary number of patrons commit to attending, the screening will get confirmed and VKAAO will reserve the theatre, manage ticketing and ensure delivery of the film; allowing the audience to sit back and enjoy the show. By being an early mover in offering our theatres on demand, PVR is helping bring a new way of movie going to India? said Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd VKAAO?s partnerships with distributors and independent filmmakers have helped build an extensive library of content for audiences to choose from, covering a wide array of film genres and subjects. From action-packed thrillers to real-life stories of heroism to light-hearted comedies, there is something to suit the tastes of every film fan. In addition, VKAAO?s demand-based service provides a unique platform for offering new and old releases to targeted markets across the country, and creates exciting opportunities for new and old films to reach theaters and audiences through a local, community-based approach. ?VKAAO will allow the film to play wherever there is an audience for it. Films target diverse set of audiences, the most interesting aspect of VKAAO is that it empowers audiences to find their preferred films and films to find their audiences. We are extremely pleased to offer a platform that facilitates for exhibitors, film-makers and producers, an extraordinary collaboration with movie goers and influencers. We look forward to VKAAO becoming an important platform to connect our film makers and their films with individuals and communities across the country.? Said Kamal Gianchandani, CEO PVR Pictures Ltd About PVR Limited PVR is the largest and the most premium film entertainment company in India. Since its inception in 1997, the brand has redefined the cinema exhibition industry and the way people watch movies in India. Serving 75 million patrons annually, the company acquired Cinemax in 2012 and has recently acquired DT Cinemas. Currently, PVR operates a circuit of 562 screens at 122 properties in 48 cities (18 states and 1 Union Territory). From PVR's Gold Class and Mainstream Cinemas, Director's Cut to the latest formats- PVR Icon and PVR Superplex, the company has made exceptional technology like the IMAX® and the ECX (Enhanced Cinema Experience), 4 DX accessible to its audience. PVR Ltd, the integrated 'film and retail brand' has PVR Cinemas as its major subsidiary. Its other two subsidiaries are PVR Leisure and PVR Pictures. PVR Leisure focuses on rolling out F&B and retail entertainment concepts. It?s one of a kind venture, ?PVR BluO? is the largest bowling chain in India comprising of 135 cosmic bowling lanes which spreads across 6 centres. Adding to the portfolio, PVR Pictures has been a prolific distributor of non-studio/ independent international films in India for many years. About VKAAO (vkaao.com) Your Choice Of Movie, At Your Choice Of Theatre, Now Possible A fresh, disruptive medium of movie-going, Vkaao is a platform which gives viewers complete control of their movie watching experience at theatres. It allows them to select their preferred movie along with the location, date, and time of the screening at any theatre of their choice. This novel approach to movie going is why Vkaao is being considered as an exciting alternative to the conventional way of watching movies at the theatres. Vkaao?s USP lies in its focus on leveraging state-of-the-art technology in order to create a social, crowd-sourced movie going experience and to add value for all key stakeholders.
PVR Cinemas? expand its luxury portfolio with the launch of ?The Den?, Wine & Jazz lounge at Director?s Cut: PVR cinemas continue its legacy of expansion towards its luxury portfolio with the recent opening of ? ?The Den?, a Wine & Jazz lounge. The premium lounge exudes opulence and brings the luxury aesthetics to life by redefining the lounge experience with its stunning ambience. Progressive yet a relaxed classic lounge- ?The Den? is situated at the most up-market place in the city- Ambience Mall, Vasant Kunj, New Delhi. The 20-seater lounge tastefully furnished with custom made furniture, mood lighting and vintage artworks from around the world, is exclusively reserved for Sapphire members at PVR Director?s Cut. Its prominence is further complemented with wine cellars stocking over 200 bottles of Wine and Champagne from around the world that promises the luxury of comfort like nowhere else. The menu has been expertly curate by renowned chefs- Mayank Tiwari & Yutaka Saito. The Den caters to both individual & corporate clientele sharing a mutual passion for great food, wines and entertainment. It?s a place where one can host warm dinners; organize an intimate gathering not just for their families but also for their corporate events. In addition to all its offerings, the Fine dining at ?The Den? is charmed with Jazz nights, which witness the performances by eminent Jazz artists from India and around the world. Mr Renaud Palliere, CEO- Luxury Collections, PVR Cinemas says, ?Following the success of Sapphire lounge and an impressive response from the members, we are extremely pleased to present supremely luxurious, ?The Den?- a wine and jazz lounge. The theme of the lounge has been designed with extreme attention to fine details, exemplary hospitality and culinary excellence complementing the brand PVR & Director?s Cut. Right from the ambiance, the food and beverage have been selected from the best around the world. The magnificence of The Den will be a gem to the luxury collection of cinemas, where one can enjoy movies and fine dining under the same roof.? The launch also witnessed the presence of renowned jazz artists Mr. Jayant Manchanda and Ms. Sanjeeta Bhattacharya.