PVR Ltd. is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the cinema industry and the way people watch movies in the country. The company acquired Cinemax in 2012 and had taken over DT Cinemas in the year 2016 serving 75 million patrons annually. Currently PVR operates a cinema circuit of 600 screens at 131 properties in 51 cities (18 states and 1 Union Territory).
PVR offers a grand collection of cinema formats. From its Main-stream to Gold Class Cinemas, Director's Cut to the latest sub brands - PVR ICON and PVR Superplex, the company has made exceptional technology like the IMAX, 4DX and ECX (Enhanced Cinema Experience) accessible to its audience. PVR's recent addition has been P[XL] - India's first premium extra-large home grown big screen format for a truly enigmatic movie watching experience.
PVR Ltd., the integrated 'film and retail brand' has PVR Cinemas as its major subsidiary. Its other two subsidiaries are PVR Leisure and PVR Pictures. PVR Pictures has been a prolific distributor of non-studio/ independent international films in India since 2002. With over 350+ Hollywood, 175+ Hindi, 75+ regional films across genres being released under this banner over more than a decade, PVR Pictures has the highest box office shares of independent foreign language films in the country. The arm has been instrumental in recognizing the gap with respect to the demand and supply of discerning cinema and has consistently released around 30-40 films per year.
Under the leadership of Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd, the company has expanded exponentially and has been honored with many awards over the years. To name a few: Top Multiplex Chain of the Year at Big Cine Expo 2016, CNBC TV-18 'Asia Innovator of the Year' at India Business Leader awards 2016 and Fortune India's Next 500 biggest and best midsize companies 2016. The company has received an award at Businessworld Cinema Exhibition Awards & Conference for the Fastest Growing Chain and the Best Chain National in 2014. PVR has also been ranked as The India's most Trusted Cinema Display Brand in Brand Trust Report for three years consecutively from 2013 and has been Retailer of the year for 5 consecutive years at Images Retail Forum. It also bagged the CNBC's Emerging India Awards 2013 and VC Circle Awards for Media and Entertainment Category in the same year.