PVR Cinemas become the largest multiplex chain in Gujarat: PVR Ltd., the largest cinema exhibition company in India, today inaugurated its fourth multiplex in Vadodara at Eva Mall making it the largest multiplex chain in the city with a total of 17 screens. With this launch, PVR cinemas now become the largest player in the state of Gujarat with 12 properties and 53 screens. The newly launched PVR property will be the first ECX (Enhanced Cinema Experience) sub-brand of PVR in Gujarat, which will redefine the cinema experience with its luxury interiors, state of the art sound and projection technology. Speaking on the occasion, Mr Gautam Dutta, CEO, PVR Cinemas said, ?We are extremely pleased to be back at Vadodara with our fourth multiplex in the city. It is a result of tremendous trust and response shown by the cinema enthusiasts that we are expanding our presence here. West has always been an important market for us and our first ECX multiplex in Gujarat is a significant achievement. This launch brings us closer to achieving our milestone of 1,000 screens in India by 2020.? The cinema is spread across an area of 24,500 sq ft with a total capacity of 1067 seats. There are 29 recliner seats to provide extra comfort for discerning audience. The facility offers an added convenience to movie-goers with the availability of Quick Tix, a convenient instant ticketing solution allowing patrons to enter the theatre, avoiding long queues. The customers can also avail the facility of redeeming PVR gift cards and privilege cards at the newly launched property. The multiplex also boasts of many firsts including the latest 7.1 Digital surround sound and Dolby ATMOS technology, 4K projection systems and the Next Generation 3D enabled screens for the best cinematic experience in the entire state. The new multiplex will also include a wide array of F&B including extensive range of gourmet food options. Adding further, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, ?We are delighted to strengthen our presence in Gujarat. It has been our continuous endeavour to enhance customer experience at our theatres with superior technology and overall services matching up to the international standards of convenience and comfort. The newly launched PVR ECX property at Eva mall would definitely be a great movie destination for both youngsters and families. On behalf of PVR, I would also like to thank the management of Geet Realty for providing us with a strategic location to cater to the audience in Vadodara. The Eva Mall will host a good mix of top Indian and International brands perfectly complementing each other.? Speaking on the occasion Mr Bhavesh Patel, Managing Director, Geet Realty said, "It?s our privilege to get associated with PVR Cinemas. The whole journey of creating a retail destination started with PVR and today we have reached a healthy state to launch Eva Mall before the end of this calendar year. Along with the top class cinema experience of PVR, the customers will also enjoy shopping at Lifestyle, Westside, Big Bazaar and a host of other local and international brands?. With this launch, PVR reaches a total count of 562 screens at 122 properties in 48 cities.
PVR Cinemas sign a deal with CJ 4DPLEX to add ten 4DX screens at CineAsia 2016: Hong Kong ? PVR cinemas, the largest Indian cinema exhibition company, today signed an agreement with CJ 4DPLEXto add ten more 4DX screens, at CineAsia 2016. The extended partnership between PVR and 4DX comes on the heels of a remarkable performance by the first 4DX site, which launched in New Delhi in March 2016. Through this roll-out agreement, PVR cinemas will retain its position as the largest provider of 4DX in India with 11 theatres. The new roll-out includes the installation of 4DX in PVR Cinemas? highest grossing theaters in prime PVR locations in Bangalore and Mumbai. With this technology, movie enthusiasts in metros & urban metros will be able to witness a captivating4D experience. The 4DX features include motion, wind, lightning, vibration, fog, rain, snow, rainstorm and scents that go far beyond 3D; it offers a complete visual, aural, olfactory and tactile experience to cinema viewing. Addressing the media,Mr.Ajay Bijli, Chairman & Managing Director, PVR Ltd,?4DX offers an experience that is not only impossible to replicate at home, but also enhances the overall viewing experience. With more global exposure, the expectations of audiences are increasing as they look for added experiences that supplement the on-screen viewing. PVR, being an innovator in the cinema exhibition space in India, aims to fulfill this expectation by aligning itself with the world leaders in motion picture technology.? ?We are very excited to accelerate expansion in the world?s largest film-producing country with the largest Indian multiplex chain. From the success we?ve seen at the first 4DX theaterin New Delhi and the overwhelmingly positive response we?ve received from audiences, we look forward to offering this unusual and intense film experience to more Indian moviegoers.? said Byung- Hwan Choi, CEO of CJ 4DPLEX. PVR cinemas currently have a total count of 557 screens at 121 properties in 48 cities catering to urban metros, metros, tier-I & tier-II cities.
PVR inaugurates a 6-screen multiplex marvel at Xperia mall, Palava: Mumbai, 3rd August, 2016: PVR, the largest cinema exhibition company in India, today inaugurated its newest multiplex at Xperia Mall, Palava. Mr Ajay Bijli, Chairman and Managing Director, PVR Ltd, Mr Abhishek Lodha, Managing Director, Lodha Group, Mr Gautam Dutta, CEO, PVR Cinemas and Mr Shaishav Dharia, Regional CEO, Lodha Group inaugurated the 6-screen hi-tech multiplex at Xperia mall. Jacqueline Fernandez and Tiger Shroff, the star cast of upcoming movie Flying Jatt, graced the occasion by unveiling a larger than life cutout of the movie as part of their movie promotion. PVR is one of the first properties to open at Lodha Xperia mall at Palava. The mall has a 20 minute proximity and sound connectivity to areas panning right up to Thane-Belapur road, Thane, Navi Mumbai as well as Kalyan- Dombivli. With some of these areas being starved of high quality entertainment options, PVR at Xperia is set to offer the residents of these regions a world-class cinematic experience. With this launch, PVR's screen count in Maharashtra reaches to 147 screens across 35 properties. The cinema is spread across an area of 35,000 sq ft and can accommodate up to 1178 patrons at a time. The multiplex offers an added convenience to movie-goers with the availability of Quick - tix, a time saving technology to instant ticketing solution allowing patrons to enter the theatre quickly by avoiding the long queues. The cinema also follows the QR code concept wherein the patron can walk in straight in the auditorium without any physical tickets. The property boasts of 7.1 Digital Dolby surround sound along with, 2K & 4K projection system and Next Generation 3D. The last row of all the auditoriums has recliners seats for comfortable seating. At the launch, Mr Gautam Dutta, CEO, PVR Cinemas said, "Though the city Palava is a rapidly evolving destination, there is a dearth of a premium movie watching destinations in the region. Residents here usually travel long hours to watch movies in a refined format. With PVR opening at Palava, residents can now avoid long driving hours to reach a premium cinema to watch movies. With the state of the art technology and comfortable seating, we are sure that our multiplex at Xperia mall would be the next go to place for our patrons." Adding further, Mr Ajay Bijli, Chairman and Managing Director, PVR Ltd said, "It is indeed a pleasure to extend our presence in Maharashtra. We have a strong presence in the capital, Mumbai and have always received a tremendous response from the patrons there. We look forward to an equally rewarding response from Palava's citizens and patrons from the neighboring regions as well. On behalf of PVR, I would also like to thank Lodha Group and Palava City Management to provide us with a strategic location to cater to the fast growing suburban catchments of Palava, Kalyan-Dombivli, Mahape, and areas in Navi Mumbai around the mall." Inaugurating the first multiplex of the region, Mr Abhishek Lodha, Managing Director, Lodha Group said, "Rapid urbanization is widening the gap between growth and quality in our mega cities. Palava was envisaged to fill this gap and enhance the quality of living by creating communities, not just developments. Our flagship mall, Xperia, is an attempt to become the shopping, entertainment and socio-cultural hub of Palava city and Kalyan-Dombivli region. We thank PVR for partnering us in our journey of making Palava as one of the top places to live and grow." Speaking at the launch of the brand new multiplex, Mr Shaishav Dharia, Regional CEO, Lodha Group said, "At Palava, we have always focused on creating high quality public spaces that enhance the quality of life and avenues where people can come together and interact with each other. Lodha Xperia mall at Palava, our first endeavor in the retail industry, is planned to become the fastest growing retail and entertainment destination not just for our 25,000+ families but also for others in the neighboring regions. PVR's high quality cinematic experience fits well with Palava?s philosophy of offering great lifestyle in a well-planned urban environment. " Tiger Shroff and Jacqueline Fernandez added, "It's always a pleasure to watch movies at PVR. Whether we are in Mumbai, Delhi or out here at Palava, the brand is impeccable. It's good to be back here at Palava - we shot a few scenes of Flying Jatt out here. It's a beautiful place with a well-planned, green and clean environment that can be seen in the film. We had a blast shooting here." With this launch, PVR reaches a total count of 557 screens at 121 properties across 48 cities (including 18 states and 1 Union Territory).