PVR introduces Japanese cuisine at its Gold Class screens across the country: PVR Cinemas, a pioneer in the movie and entertainment space in India, is adding yet another innovation by introducing Japanese food to all its Gold Class cinemas across the country. Always ahead of the trend, PVR has, over the years, placed a distinct emphasis on its F&B offering, recognizing cinema viewers needs to make the entire movie-going experience an all-encompassing one, be it a film, delicious snacks, gourmet popcorns or chilled drinks. The focus is on making the experience of watching a movie a fun, holistic one. Japanese cuisine has had a tremendous takeoff in India; once considered unfamiliar and inaccessible, it has become food that is consumed regularly by Indian consumers. The reason behind the popularity of Japanese food is that it is created from fresh, seasonal ingredients, be it meat or vegetables or fish. Japanese food is pleasing to the eye, and is also served in a distinctive style. Always the preserve of expensive restaurants in five-star hotels, Japanese food will be available at affordable prices at PVR?s Gold Class cinemas. PVR?s vision of enhancing its F&B offering is driven by the noted Chef Yutaka Saito, who after setting up famous Japanese restaurants across the globe, is for the first time developing menus exclusively for cinemas. This is an innovation unique to PVR cinemas and establishes the company?s customer focus. On this development, Mr Renaud Palliere, CEO- International Development, PVR Ltd, said, ?Movies and food go hand-in-hand and food and beverages (F&B) are a great attraction for the audience. Today?s generation is independent and is keen to experiment with food while watching movies. Thus F&B in cinemas provides a huge support to multiplexes.? He further added, ?Under the clear guidance of internationally renowned Chef Saito, we have designed in-house kitchens at PVR director?s cut and our premium Gold Class properties in Delhi (NCR). We are gradually looking towards getting the same quality and standards for our Gold Class across pan India.? Chef Saito is bringing the best of his talents to PVR and will also for the first time introduce a first time-to-India invention, the Japadadog; these are hotdogs with Japanese twist like the chicken sausage with Teriyaki sauce, Japanese mayo and seaweed. At Gold Class, moviegoers can order up all this food in bento boxes made fresh in live kitchens at each cinema. The emphasis will be on delicious, light and affordable Japanese menus. PVR has recently acquired DT Cinemas and currently stands at a total count of 553 screens at 121 properties across 47 cities pan India.
PVR acquires DT Cinemas: New Delhi, 31st May, 2016: PVR Limited today announced that pursuant to the order passed by the Competition Commission of India (CCI), under Section 31(7) of the Competition Act, 2002, the company on May 30, 2016 executed an amendment agreement with DLF Utilities Limited (DUL) for acquisition of the cinema exhibition business of DUL (which is operated under the brand name of DT Cinemas) on a slump sale basis for a revised consideration of Rs. 433 crores. Further to the above amendment agreements, the company has completed the sale and transfer of DT cinemas on May 31, 2016. With this addition PVR has now acquired 32 screens (29 operational & 3 upcoming) of DUL in National Capital Region and Chandigarh. This would exclude DT Savitri (1 screen) and DT Saket (6 screens) from the deal. Currently, PVR has 524 screens across 114 locations in 47 cities. As a result of the proposed acquisition, PVR will have a presence with 121 multiplexes and 553 screens. Commenting on the deal Mr Ajay Bijli, Chairman cum Managing Director, PVR Ltd. said, ?It is another milestone for us. This acquisition is in pursuance of our core strategy to offer a world class cinema experience to the discerning Indian consumer.?
Panvel gets its first cinema marvel with PVR's 5- screen multiplex : Mumbai, 25th May, 2016: In proximity to Mumbai, the heart of the bollywood film industry, Panvel gets its first PVR multiplex. Panvel is an important city of Raigad district (Maharashtra) and is highly populated due to its closeness to Mumbai. The diverse population of the city has created a customer base which is expanding at an exponential rate. However, the market is clearly untapped when one talks about the entertainment destinations. PVR, India?s largest cinema exhibition company, realizing the growing demand of a premium entertainment hub, launches its 5- screens multiplex at Orion Mall, which is also the first multi-brand mall in the city along with the multiplex. Situated in the heart of city, with ease of access from Railway Station and the ST Bus Depot, the location provides an unexplored viable catchment. With this launch, PVR?s screen count in Maharashtra reaches to 143 screens across 35 properties. Speaking at the launch of the cinema, Mr Gautam Dutta, CEO, PVR Cinemas, said, ?Panvel is an upcoming city of Maharashtra. It has great infrastructures, good connectivity, affordable residential apartments and an audience, who are highly inclined to watch cinema at the best state of the art facilities. We are very excited to open our first multiplex in the city and hope that our brand becomes equally popular with the people here as well.? The newly launched cinema has a unique and contemporary design of bollywood artwork and décor with an entrance wall of orange Italian stone portals marking the grand entry to the cinema foyer. The cinema is spread across an area of 25,292 sq ft and is capable of catering to 940 patrons. PVR Cinemas also offer an added convenience to movie-goers with the availability of Quick ? tix, a time saving technology to instant ticketing solution. This allows the patrons to enter the theatre in a quicker and more efficient manner by avoiding the long queues. To add up to the offerings, PVR is also providing recliners for extra comfort. Technology remains the most important aspect of the cinema and PVR provides an exceptional digital movie watching experience to its patrons with 7.1 Digital Dolby surround sound, 4K projection system and 2nd Generation 3D enabled screens. Further, Mr Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd added, ?It is an exciting moment for us as we launch our first multiplex in Panvel. I am sure we will be able to fulfill the expectations of our audience here. On behalf of PVR, I would like to thank M.P Associates, our developers, for providing us a prime location that caters to such a wide spectrum of audience. Since, Panvel now has the much needed premier platform for entertainment in the immediate catchment; the multiplex would stand as the favorite destination for the patrons from Navi Mumbai, Raigad District, Mahad, Roha, Alibagh and the places around it. We are looking forward to a massive response from the city.? At the launch, Mangesh Parulekar, Promoter - Orion Mall Panvel (MP Group) said: ?Orion Mall Panvel is the first mall in Panvel and PVR Cinemas is the first ever multiplex in entire Navi Mumbai. We are truly proud and honored to be associated with PVR Cinemas. What PVR offers is a complete movie experience which people of Navi Mumbai have never experienced before. There is lot of excitement amongst people here and the PVR Cinemas launch is much awaited. The reason to initiate this project was to offer the people of Panvel excellent quality brands and an overall shopping and entertainment experience. We have been successful in this mission with majority of the anchors and vanilla stores now in operation. PVR Cinemas launch is the cherry on the cake and we believe that this relation with PVR will act as an important attribute to enhance the entire experience we intend to provide at Orion Mall Panvel.? With this launch, PVR reaches a total count of 524 screens at 114 properties across 47 cities pan India.
PVR opens 3 Screen Multiplex at Singapore Mall, Lucknow: Lucknow, 25th April, 2016: Popularly known as 'The city of Nawabs' - Lucknow is now changing and keeping pace with the modern times. The erstwhile city of Nawabs has picked up the finest of traditions and given a contemporary twist; re-inventing itself to emerge with a discerning adaptability, one that embraces only the best of contemporary trends. The city has come a long way with the opening of classy malls to swaggering designer labels to hypermarkets to radically transformed movie watching culture. Understanding the city's desire for unmatched cinema experience, PVR, India's largest cinema exhibition company opens its 3rd property in the capital city of Uttar Pradesh. PVR takes immense pleasure to launch a 3- screen multiplex in Lucknow at Singapore Mall, Gomtinagar. The company now has 13 screens across 3 cinemas in Lucknow and becomes the biggest chain of the city. With this launch, PVR?s screen count in Uttar Pradesh reaches to 45 screens across 9 properties. Mr Gautam Dutta, CEO, PVR Ltd, said, "The response of the people from Lucknow has always been overwhelming. Considering the need for an unmatched movie experience by the locals, we are back to the city with a promising property providing a luxury platform for cinema lovers. We are hopeful that the new property with advance technology will be much appreciated by our patrons here." The newly launched cinema has a unique and modern architectural design and is equipped with a seating capacity of 607 seats, which also include the comfortable recliners. PVR Cinemas offer added convenience to movie-goers with the availability of Quick - tix, a time saving technology to instant ticketing solution allowing the patrons to enter the theatre in a quicker and more efficient manner. The cinema also endows with an exceptional digital movie experience with 7.1 Digital Dolby surround sound along with Dolby ATMOS; 4K projection system, and 2nd gen. 3D enabled screens. Mr Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd added, "The city of Nawabs has reinvented itself to embrace the best of latest and modern trends. This property will set a new levelof excellence and will offer value to our audiences here. Its aesthetic looks would stand apart as one of the most unique properties of PVR cinemas till date in the city. I would also like to thank M.I Builders, our developers, on behalf of PVR for providing us a prime area of Gomtinagar, which is a hub for both residential and business settlements catering to a wide spectrum of audience. Since, the multiplex is strategically located in one of the key locations of the area; the multiplex would stand as the go-to-place for the patrons. We are looking forward to an amazing response from the city." Mr. Qasim Ali, Director, MI Group further added, "It gives me immense pleasure in announcing the mega opening of a new state of the art Cinema viewing experience at our one of its kind themed mall in Lucknow. PVR, pioneers of the cinema industry lead by masters of professionals, have been able to achieve the timeline and we are now ready to give our customers a new experience at Singapore mall in Lucknow. We are positive that with the joint efforts of all our professional team, we will be able to showcase a different class of experience and maintain the highest quality and standards for the city of Lucknow." With this launch, PVR reaches a total count of 519 screens at 113 properties across 46 cities.