PVR launches the magnum opus of the multiplex industry - 'PVR Superplex' : New Delhi/ Noida, 27th March, 2016: PVR, a name synonymous with credibility, innovation and most refined cinema-viewing experiences, is proud to launch the largest and most premium concept to India- the Superplex, at Logix City Center, Noida. Soon after reaching the 500 screens threshold, PVR is all set to offer a host of international formats including IMAX, 4 DX, Atmos,Gold Class and Playhouse- all under one roof for the very first time in India. Superplexis the most sophisticated and well-planned one-stop destination that will providea holistic, spectacular family entertainment package. This also marks the launch of the first IMAX in North India. At the Superplex launch on Sunday 27th March, 2016, Bollywood stars, industry leaders, movers and shakers from the world of business, finance, arts and entertainment made their dazzling presence felt at one of the year?s most glittering events. India?s consummate ?Action Man? John Abraham launched the 4DX- a perfect format for action movies from a star who has acted in stellar action hits like Madras Café, and Force.The launch also saw the cast of the uproarious comedy drama ?Ki and Ka? present to participate in the celebrations. The film stars Kareena Kapoor, Arjun Kapoor and the director of the movie, R. Balki,(?Cheeni Kum?, ?Paa?) inaugurated the Gold Class auditoriums, the biggest Gold class in north India. Among the most striking auditoriums at Superplex, is the one specially designed for kids-the aptly named Playhouse. Mascots from the smash hit kid?s movie ?Kungfu Panda 3? made their boisterous, energetic presence at an auditorium that has, among other things, slides for children to whizz along and never- seen before seating arrangements. Also present at the celebrations were Mr Ajay Bijli, CMD, PVR Ltd, MrSanjeev Kumar Bijli, Jt MD, PVR Ltd and MrShakti Nath, CMD, Logix Group. A full-day carnival highlighted how Superplex would function on a daily basis. With screenings of diverse content throughout the day, the property provides Indian audiences with a cinema destination featuring maximum movies, more show options and a longer running duration. Speaking at the launch, Mr Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, ?It is a proud moment for all of us present today at the launch of Superplex.This is the 2.0 version of cinema exhibition industry. With 5 superb formats all at one stop; there is never a dull moment at Superplex. We are excited to give our patrons the most sophisticated movie viewing experience through international formats, most advanced technology and PVR?s hospitality all under one roof.? Considering India as a heterogeneous market, PVR has time and again come up with novel, international concepts for Indian audiences. With a vast spectrum of cinema formats like PVR Heritage, PVR Premier, PVR IMAX, PVR Director?s Cut, PVR Gold Class, PVR Premiere and PVR Icon, PVR now ventures into the next level of cinema viewing, clubbing all the formats with the Superplex. The Superplex would cater to an audience of 1,544 across its 15 screens that include three Gold Class, one IMAX screen, one 4 DX screen, nine mainstreams (two screens with DolbyAtmos) and one dedicated screen with special seating arrangements for kids- Playhouse. Mr Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd, added ?Superplex is the perfect solution to ?will I get a ticket? syndrome. 15 screens will give our patrons maximum movies, more show options and longer running duration; which means a chance to catch up on movies which were released earlier. All of this is at a great location- Logix City Center- which is a retail paradise of international brands and luxury, all of which that perfectly complements our brand. We are pleased that Logix Group has shown faith in PVR, and we promise to provide the best of all world formats with in- class infrastructure, unmatched technology and luxurious cinematic experience to our consumers.?
Paytm and PVR Form Strategic On-Line Movie Ticketing Relationship : New Delhi, 21st March, 2016: PVR cinemas, the nation?s leading destination for all things movies, and Paytm, India?s largest mobile payments and commerce platform, announced a new strategic relationship today that will bring PVR?s movie tickets to Paytm?s e-commerce platform as a part of its nationwide foray in the on-line movie ticket segment. In the first year of this relationship, PVR targets to sell tickets worth Rs. 2.5-3 billion on Paytm?s e-commerce platforms besides selling tickets from the box offices and other channels. Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, ?In our never-ending passion to provide convenience to our esteemed patrons, we have partnered with Paytm as our e-ticketing channel partner. Reaching over 500 screens brings further responsibilities to provide a seamless movie watching experience. With Paytm, we envision to touch millions of new movie goers who may now experience the joy of watching films at a PVR Cinema near them. This is another initiative to augment the box office revenues by reaching out to more consumers and achieving better penetration into micro markets. To sum up, this association is a sure delight not only for us but for our patrons, film distributors and producers alike!? Paytm is aggressively extending its presence in new verticals as a part of its strategy to be ubiquitous in daily life of its customers. Considering the current size of movie ticketing market in India, worth USD 2 billion and growing 10% annually, the on-line movie ticketing market is only 15% of the total domestic market. Paytm has set aggressive targets for itself and intends to double the share of on-line movie ticketing market in quick time. With over 125 million registered users and 90 million orders per month, Paytm is the perfect e-commerce platform to reach out to the growing movie aficionados of the country. Mr. Vijay Shekhar Sharma, Founder & CEO, Paytm said, ?Launch of movie tickets on Paytm is in line with our overall strategy of bringing more and more payment use cases online. Today online platforms penalise customers for paying in advance digitally as they are asked to pay a fees and surcharge. We will eradicate this practice and also enable customers to purchase popcorn and other confectionaries online thereby reducing queues as well.? He added, ?We plan to launch movies with upto 100% and other weekday special promotions to encourage users to try booking movies on the Paytm app. We have a collaborative approach with cinemas and other brands and aim to offer consumers incentives to drive the currently low online penetration from less than 15% to more than 50% in the next 3 years. We have budgeted Rs. 120 crore this year alone for this.? Starting this month, PVR tickets and F&B products will be sold and marketed on Paytm portal?s web, mobile apps and other affiliate channels. The significant consumer shift over the past few years towards online and mobile sales, with a strong CRM backbone allows better segmentation and analysis in marketing relevant content to users. For PVR, this shift also helps in reducing the burden at the box office by reducing costs and making up for the lack of customer data thereby helping in predictive modeling. Mr. Kamal Gianchandani, Chief of Strategy, PVR Ltd. added ?We want to super serve moviegoers anytime and anyplace with engaging movie information, offers and other features, so it was natural for us to team up with Paytm, whose mobile wallet and e-commerce services are enjoyed by millions and is a great distribution platform for PVR?s movie tickets and F&B offerings. Paytm?s insights into moviegoer behavior will be a key piece of movie audience data that will be added to our growing data and targeting capabilities platform, as we look to better serve our audiences with timely, targeted and relevant content and messaging.?
PVR BECOMES THE FIRST MULTIPLEX CHAIN IN INDIA TO CROSS THE LANDMARK OF 500 SCREENS IN INDIA?S CINEMA EXHIBITION HISTORY : India's largest cinema exhibition company, PVR Ltd is celebrating a major event in the history of cinema in India by reaching the mark of 500 screens across the country; this is the first time an exhibitor has accomplished this milestone while continuing to provide world-class cinematic experiences to moviegoers in 45 cities pan India. PVR's incredible journey began in 1997 with the opening of India's first multiplex cinema, PVR Anupam in Saket. The cinema was a hit with Delhi from the very first day introducing to the city a new paradigm in cinema going-modern, clean and imbued with state-of-art technology. This led, in turn, to superlative movie experiences. From the first screening of Shahrukh's "Yes Boss" to Priyanka's "Jai Gangaajal" this week, PVR Anupam laid the bedrock for a major business in entertainment. PVR's advent into the multiplex industry came at a time when the entire fate of the movie business was uncertain. Triggered by video piracy and the dilapidated condition of cinemas with poor projection & sound quality, unhygienic atmosphere, dark & dingy environment, people were becoming averse to watching movies at cinema halls. PVR provided choice to consumers to watch any movie under a single roof by way of a clean & hygienic place, staff serving in clean uniforms and a colourful ambience, it transformed the way millions of Indians consume movies. In a way PVR is being credited of 'Taking India to movies', reviving the movie industry when all seemed lost. Unaware of the multiplex format, PVR had to convince the government authorities, rewrite building by laws that it was possible to have four cinemas under one roof without compromising on safety parameters. Considering India as a heterogeneous market, PVR has given the Indian audience a grand spectra of cinema formats like PVR Heritage, PVR Premier, PVR IMAX, PVR Director's Cut, PVR Gold Class, PVR Premiere, PVR Talkies and the latest addition being PVR Icon & PVR Superplex. A company of many firsts in the Indian multiplex industry, PVR is India's first fully digital cinema chain and the first in India to sign a 50 screen deal pan India with Dolby Atmos. PVR is the first to offer online ticketing, queue- less box office through Quick-Tix Counters, QR code ticketless entry, and 'on the seat' food offerings. PVR is also the first multiplex chain to install 3D enabled screens at all its multiplexes. Primarily starting as a north centric cinema brand, PVR assumed status of a national cinema chain within 4 years of its starting operations. The acquisition of Cinemax India in 2012 propelled PVR into the big league. Being the largest cinema chain in India & entertaining over 70 million patrons, PVR's dominance in the multiplex industry in India now extends to 501 screens, 111 cinemas in 45 cities across India. PVR has achieved a steady year on year growth with over 18 years of its existence redefining the way people watch movies with the launch of various formats under the gamut of cinema viewing experiences. Speaking on the occasion of achieving this milestone, Mr. Ajay Bijli, Chairman & Managing Director for PVR Limited said "We are very excited to achieve the historic milestone of 500 screens. PVR always pushed the envelope to provide unique cinematic experiences for its audience. We are privileged to have been supported by millions of movie goers across India who have appreciated the brand and made it bigger. We cannot thank enough our shareholders and investors who have shown immense faith in us over the years. With this achievement we continue to inspire excellence in the industry and achieve another milestone of 1000 screens by 2018."
PVR Cinemas launche its 9th property in Punjab and Pathankot gets its biggest multiplex: Enduring a successful journey of 20 years, PVR reaches a mark of 500 screens with the launch of its first multiplex in Pathankot at Novelty Mall. The city?s long wait has finally come to an end with the launch of four-screen multiplex. With this launch, PVR strengthens its presence in Punjab and reaches a screen count of 51 screens at 9 properties in Punjab across Ludhiana, Jalandhar, Mohali, Chandigarh (Union territory) and now Pathankot. Currently PVR operates as the largest multiplex with 501 screens at 111 properties in 45 cities pan India. Speaking on the occasion, Mr Gautam Dutta, PVR Ltd. said, ?It has been an overwhelming journey in reaching over 500 screens. We are delighted that we have reached this milestone with the launch of our first property in Pathankot. Punjab has always been an important market for us. PVR sees a huge appetite amongst the customers for a quality cinema watching experience. We hope to accomplish our commitment towards the state while soon adding another multiplex here.? On this occasion, Mr. Amitesh Singh Sachdev, Director, Novelty Mall, further added, ?Remaining true to our focus, we are extremely happy to extend the reach of Novelty Mall?s most vibrant brand, PVR Cinemas to the residents of Pathankot. We are delighted with the launch of PVR Cinema at Novelty Mall and are sure that First PVR multiplex in Pathankot would delight the citizens of city and towns around. With this launch people of the city will get complete world class entertainment right at their doorstep and we can truly stand by our motto - Novelty Mall-The Pride of Pathankot". Situated in the picturesque foothills of Kangra & Dalhousie, Pathankot is an economically prosperous city and the meeting point of the three northern states of Punjab, Himachal Pradesh and Jammu & Kashmir. With the best in sound and projection technology, the cinema is equipped with 2K digital projection, 7.1 Dolby surround sound, 3D screens and comfortable seating along with a wide range of gourmet food, thus giving the customers an enthralling movie watching experience. At the launch, Mr Sanjeev Bijli, Joint Managing Director, PVR Limited said, ?We are very excited to achieve the historic milestone of 501 screens. This milestone is much more than just a figure for us ? it is the start of our journey towards our aspiration of providing a world-class cinematic experience to all moviegoers in all cities in India. This is indeed a big achievement for us. With a robust expansion, PVR has not only planned to expand its horizon into metros but has made an equal commitment towards tier II and tier III cities. PVR sees a huge scope in serving Tier II and Tier II cities as these pockets are witnessing rapid urbanization and greater economic growth. It?s a win- win situation for both the patrons as well as the exhibitors. I also thank NDK Hotels & Resorts Ltd., our mall developers to have provided us with such prime location in the city.?