PVR inaugurates a 6-screen multiplex marvel at Xperia mall, Palava: Mumbai, 3rd August, 2016: PVR, the largest cinema exhibition company in India, today inaugurated its newest multiplex at Xperia Mall, Palava. Mr Ajay Bijli, Chairman and Managing Director, PVR Ltd, Mr Abhishek Lodha, Managing Director, Lodha Group, Mr Gautam Dutta, CEO, PVR Cinemas and Mr Shaishav Dharia, Regional CEO, Lodha Group inaugurated the 6-screen hi-tech multiplex at Xperia mall. Jacqueline Fernandez and Tiger Shroff, the star cast of upcoming movie Flying Jatt, graced the occasion by unveiling a larger than life cutout of the movie as part of their movie promotion. PVR is one of the first properties to open at Lodha Xperia mall at Palava. The mall has a 20 minute proximity and sound connectivity to areas panning right up to Thane-Belapur road, Thane, Navi Mumbai as well as Kalyan- Dombivli. With some of these areas being starved of high quality entertainment options, PVR at Xperia is set to offer the residents of these regions a world-class cinematic experience. With this launch, PVR's screen count in Maharashtra reaches to 147 screens across 35 properties. The cinema is spread across an area of 35,000 sq ft and can accommodate up to 1178 patrons at a time. The multiplex offers an added convenience to movie-goers with the availability of Quick - tix, a time saving technology to instant ticketing solution allowing patrons to enter the theatre quickly by avoiding the long queues. The cinema also follows the QR code concept wherein the patron can walk in straight in the auditorium without any physical tickets. The property boasts of 7.1 Digital Dolby surround sound along with, 2K & 4K projection system and Next Generation 3D. The last row of all the auditoriums has recliners seats for comfortable seating. At the launch, Mr Gautam Dutta, CEO, PVR Cinemas said, "Though the city Palava is a rapidly evolving destination, there is a dearth of a premium movie watching destinations in the region. Residents here usually travel long hours to watch movies in a refined format. With PVR opening at Palava, residents can now avoid long driving hours to reach a premium cinema to watch movies. With the state of the art technology and comfortable seating, we are sure that our multiplex at Xperia mall would be the next go to place for our patrons." Adding further, Mr Ajay Bijli, Chairman and Managing Director, PVR Ltd said, "It is indeed a pleasure to extend our presence in Maharashtra. We have a strong presence in the capital, Mumbai and have always received a tremendous response from the patrons there. We look forward to an equally rewarding response from Palava's citizens and patrons from the neighboring regions as well. On behalf of PVR, I would also like to thank Lodha Group and Palava City Management to provide us with a strategic location to cater to the fast growing suburban catchments of Palava, Kalyan-Dombivli, Mahape, and areas in Navi Mumbai around the mall." Inaugurating the first multiplex of the region, Mr Abhishek Lodha, Managing Director, Lodha Group said, "Rapid urbanization is widening the gap between growth and quality in our mega cities. Palava was envisaged to fill this gap and enhance the quality of living by creating communities, not just developments. Our flagship mall, Xperia, is an attempt to become the shopping, entertainment and socio-cultural hub of Palava city and Kalyan-Dombivli region. We thank PVR for partnering us in our journey of making Palava as one of the top places to live and grow." Speaking at the launch of the brand new multiplex, Mr Shaishav Dharia, Regional CEO, Lodha Group said, "At Palava, we have always focused on creating high quality public spaces that enhance the quality of life and avenues where people can come together and interact with each other. Lodha Xperia mall at Palava, our first endeavor in the retail industry, is planned to become the fastest growing retail and entertainment destination not just for our 25,000+ families but also for others in the neighboring regions. PVR's high quality cinematic experience fits well with Palava?s philosophy of offering great lifestyle in a well-planned urban environment. " Tiger Shroff and Jacqueline Fernandez added, "It's always a pleasure to watch movies at PVR. Whether we are in Mumbai, Delhi or out here at Palava, the brand is impeccable. It's good to be back here at Palava - we shot a few scenes of Flying Jatt out here. It's a beautiful place with a well-planned, green and clean environment that can be seen in the film. We had a blast shooting here." With this launch, PVR reaches a total count of 557 screens at 121 properties across 48 cities (including 18 states and 1 Union Territory).
PVR introduces Japanese cuisine at its Gold Class screens across the country: PVR Cinemas, a pioneer in the movie and entertainment space in India, is adding yet another innovation by introducing Japanese food to all its Gold Class cinemas across the country. Always ahead of the trend, PVR has, over the years, placed a distinct emphasis on its F&B offering, recognizing cinema viewers needs to make the entire movie-going experience an all-encompassing one, be it a film, delicious snacks, gourmet popcorns or chilled drinks. The focus is on making the experience of watching a movie a fun, holistic one. Japanese cuisine has had a tremendous takeoff in India; once considered unfamiliar and inaccessible, it has become food that is consumed regularly by Indian consumers. The reason behind the popularity of Japanese food is that it is created from fresh, seasonal ingredients, be it meat or vegetables or fish. Japanese food is pleasing to the eye, and is also served in a distinctive style. Always the preserve of expensive restaurants in five-star hotels, Japanese food will be available at affordable prices at PVR?s Gold Class cinemas. PVR?s vision of enhancing its F&B offering is driven by the noted Chef Yutaka Saito, who after setting up famous Japanese restaurants across the globe, is for the first time developing menus exclusively for cinemas. This is an innovation unique to PVR cinemas and establishes the company?s customer focus. On this development, Mr Renaud Palliere, CEO- International Development, PVR Ltd, said, ?Movies and food go hand-in-hand and food and beverages (F&B) are a great attraction for the audience. Today?s generation is independent and is keen to experiment with food while watching movies. Thus F&B in cinemas provides a huge support to multiplexes.? He further added, ?Under the clear guidance of internationally renowned Chef Saito, we have designed in-house kitchens at PVR director?s cut and our premium Gold Class properties in Delhi (NCR). We are gradually looking towards getting the same quality and standards for our Gold Class across pan India.? Chef Saito is bringing the best of his talents to PVR and will also for the first time introduce a first time-to-India invention, the Japadadog; these are hotdogs with Japanese twist like the chicken sausage with Teriyaki sauce, Japanese mayo and seaweed. At Gold Class, moviegoers can order up all this food in bento boxes made fresh in live kitchens at each cinema. The emphasis will be on delicious, light and affordable Japanese menus. PVR has recently acquired DT Cinemas and currently stands at a total count of 553 screens at 121 properties across 47 cities pan India.
PVR acquires DT Cinemas: New Delhi, 31st May, 2016: PVR Limited today announced that pursuant to the order passed by the Competition Commission of India (CCI), under Section 31(7) of the Competition Act, 2002, the company on May 30, 2016 executed an amendment agreement with DLF Utilities Limited (DUL) for acquisition of the cinema exhibition business of DUL (which is operated under the brand name of DT Cinemas) on a slump sale basis for a revised consideration of Rs. 433 crores. Further to the above amendment agreements, the company has completed the sale and transfer of DT cinemas on May 31, 2016. With this addition PVR has now acquired 32 screens (29 operational & 3 upcoming) of DUL in National Capital Region and Chandigarh. This would exclude DT Savitri (1 screen) and DT Saket (6 screens) from the deal. Currently, PVR has 524 screens across 114 locations in 47 cities. As a result of the proposed acquisition, PVR will have a presence with 121 multiplexes and 553 screens. Commenting on the deal Mr Ajay Bijli, Chairman cum Managing Director, PVR Ltd. said, ?It is another milestone for us. This acquisition is in pursuance of our core strategy to offer a world class cinema experience to the discerning Indian consumer.?
Panvel gets its first cinema marvel with PVR's 5- screen multiplex : Mumbai, 25th May, 2016: In proximity to Mumbai, the heart of the bollywood film industry, Panvel gets its first PVR multiplex. Panvel is an important city of Raigad district (Maharashtra) and is highly populated due to its closeness to Mumbai. The diverse population of the city has created a customer base which is expanding at an exponential rate. However, the market is clearly untapped when one talks about the entertainment destinations. PVR, India?s largest cinema exhibition company, realizing the growing demand of a premium entertainment hub, launches its 5- screens multiplex at Orion Mall, which is also the first multi-brand mall in the city along with the multiplex. Situated in the heart of city, with ease of access from Railway Station and the ST Bus Depot, the location provides an unexplored viable catchment. With this launch, PVR?s screen count in Maharashtra reaches to 143 screens across 35 properties. Speaking at the launch of the cinema, Mr Gautam Dutta, CEO, PVR Cinemas, said, ?Panvel is an upcoming city of Maharashtra. It has great infrastructures, good connectivity, affordable residential apartments and an audience, who are highly inclined to watch cinema at the best state of the art facilities. We are very excited to open our first multiplex in the city and hope that our brand becomes equally popular with the people here as well.? The newly launched cinema has a unique and contemporary design of bollywood artwork and décor with an entrance wall of orange Italian stone portals marking the grand entry to the cinema foyer. The cinema is spread across an area of 25,292 sq ft and is capable of catering to 940 patrons. PVR Cinemas also offer an added convenience to movie-goers with the availability of Quick ? tix, a time saving technology to instant ticketing solution. This allows the patrons to enter the theatre in a quicker and more efficient manner by avoiding the long queues. To add up to the offerings, PVR is also providing recliners for extra comfort. Technology remains the most important aspect of the cinema and PVR provides an exceptional digital movie watching experience to its patrons with 7.1 Digital Dolby surround sound, 4K projection system and 2nd Generation 3D enabled screens. Further, Mr Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd added, ?It is an exciting moment for us as we launch our first multiplex in Panvel. I am sure we will be able to fulfill the expectations of our audience here. On behalf of PVR, I would like to thank M.P Associates, our developers, for providing us a prime location that caters to such a wide spectrum of audience. Since, Panvel now has the much needed premier platform for entertainment in the immediate catchment; the multiplex would stand as the favorite destination for the patrons from Navi Mumbai, Raigad District, Mahad, Roha, Alibagh and the places around it. We are looking forward to a massive response from the city.? At the launch, Mangesh Parulekar, Promoter - Orion Mall Panvel (MP Group) said: ?Orion Mall Panvel is the first mall in Panvel and PVR Cinemas is the first ever multiplex in entire Navi Mumbai. We are truly proud and honored to be associated with PVR Cinemas. What PVR offers is a complete movie experience which people of Navi Mumbai have never experienced before. There is lot of excitement amongst people here and the PVR Cinemas launch is much awaited. The reason to initiate this project was to offer the people of Panvel excellent quality brands and an overall shopping and entertainment experience. We have been successful in this mission with majority of the anchors and vanilla stores now in operation. PVR Cinemas launch is the cherry on the cake and we believe that this relation with PVR will act as an important attribute to enhance the entire experience we intend to provide at Orion Mall Panvel.? With this launch, PVR reaches a total count of 524 screens at 114 properties across 47 cities pan India.